These days, there’s no other marketing tool as effective and as advantageous as videos. This is one of the major reasons why more and more marketers are using videos for Digital marketing their products and services.
But merely creating videos of your products and services using a video maker and posting them on the different social media platforms will not bring you anything. Do you wish for your videos to stand out? Then make sure they look professional and interesting.
For someone who has never used a camera or edited videos, figuring out the right way to get started with professional video making can be challenging. Once you get an idea of the basics though, making amazing-looking videos becomes a breeze.
Some tips that can help you out are as follows:
1. Write a Good Script
It’s necessary to have a script while making a video, as this will give you the right direction. Determine the purpose of the video and what you’re looking to achieve through it. Then, use the script to get the idea across.
Video length is always tricky, considering that people may or may not stay to watch lengthy videos. This completely depends on the viewers’ requirements. Having the right script can help you estimate the length of your video.
Typically, shorter videos bring in better engagement, but longer ones also work and are effective as well, provided that the information offered is interesting and valuable. Coming up with a script will get relatively easier when you figure out what really works for you.
2. Keep the Video Short
The attention span of viewers is dropping every day because of busy work schedules and family pressures and responsibilities. There’s a smartphone in every hand these days, but people hardly have the time to go through long visual content.
Believe it or not, people have got into this weird habit of just scrolling through their timeline and stopping at nothing. Hence, it has become important for businesses to create something compelling if they want people to watch their videos.
Your video should catch people’s attention in the first few seconds itself. So, work on this aspect and provide valuable information as soon as possible.
Remember, your viewers don’t have time in hand. Create two-minute videos that demonstrate your products most effectively.
3. Use the Right Equipment for Shooting Your Video
Of course, you’ll be using an online video maker for creating a good quality video, but that doesn’t mean you won’t require proper equipment for the job. Since your planning is already done, you know what kind of video you want to make.
So, now the only job you have in hand is finding the right equipment. You’ll need a good quality camera and a tripod, of course. You’re going to be the person behind the camera, so it’s important for you to have steady hands if you want to enhance the audience’s viewing experience.
Using a tripod will help you do this. You can even use your smartphone for shooting a video but ensure using its best video features for the best look and feel.
4. Work on the Video Quality
Working on the video quality means editing it right so that the final result offers a great viewing experience for the audience. First of all, invest in superior quality microphones for recording in 4K or 1080p resolution.
It’s also important to use a widescreen 16:9 ratio to keep your video quality intact. One of the most important things here is shooting your video in horizontal mode instead of going vertical. This is crucial because people are mostly into watching videos on their smartphones these days.
Users generally watch videos in horizontal mode to have a good viewing experience. Try publishing your video on different popular social media platforms to gain a wider reach for your products and services.
5. Determine the Type of Video You Want to Create
Different types of videos exist, like animated, whiteboard, live-action, motion graphics, screen recording, typography, and combination. The style and tone of a video depends on what type of video you’re making. The procedure of shooting, editing, and animating also varies according to the type. Determine the video type depending on the content because some videos suit business content while some are suitable for casual topics.
6. Focus on the Audio
The audio of your video is very important. If its quality is compromised in any way, it might take a toll on the success of your video. No one likes to watch a video with an annoying sound buzzing in the background.
Your video will be frustrating for the viewers to watch if you don’t pay attention to its sound. Avoid excessive background music or wind blowing into the microphone.
Test your video for sound using video-making tools, and make sure you can only hear the things you want your audience to hear.
7. Consider the Video Background
Just like music, the background of your video is very important. If there’s a funny background in a serious video, it will impact the reach and promotion of your products and services.
Think about everything that goes into the frame of your video. Not a single element should be there by chance or by accident. Videos with clean backgrounds are the best and are considered the most professional. They don’t have any distractions and thus instantly catch the viewers’ attention. If there are elements in your video background, make sure they add depth to the scene.
8. Add a CTA: It’s Crucial!
How can you forget a CTA for your video? It’s one of the most significant parts of your video because this is the point at which your audience will find a link to your website. So, come up with a specific and strong call to action.
Only a strong CTA will be instrumental in taking viewers to the next step, where they’re either directed to fill out a form or shop online for your products and services.
Your main objective behind creating a professional video should be marketing your products and services. So, the final cut here is to focus on promoting your visual content in the right way.
If your video is not promoted properly, it won’t provide any exposure to your offerings. Work on search engine optimization and use different platforms to promote your visual content effectively.