When launching a new business, making yourself known within the business world is key to getting a good start. If before the digital age there were few ways to communicate, and the few that were available were costly, had a hard-to-measure impact, or had a doubtful success rate, the arrival of digital has democratized these practices and opened up a multitude of possibilities to boost deals. Digital marketing and its different actions enable every entrepreneur to make their business widely known and thus promote their activities.
A common question for all new business owners is: “How to do digital marketing for my business”, so let me share it with you.
5 Digital Ways to Promote Your Business
Of all the possible actions that could exist, what is the best one to start with? Which are the actions that are almost necessary? Do you need to use all actions from the beginning to get results? These are some of the thousands of questions that arise when starting a digital communications strategy. The first answer here is that it is not necessary to do everything at once, you have to choose the first actions according to your strategy.
1. Create a company website
This is a topic so much talked about that it is still surprising how many companies do not make it a priority. For years, web agencies have tried to emphasize the need for any company, regardless of its field of activity, to have a website. In fact, this page happens to be the first platform for your business. Before going to the store, consumers will look for information on the Internet. From the moment a company creates a web page, this page becomes the first platform for the store’s presentation.
2. Create content to improve your page’s ranking on Google
Once your website has all the “static” content ready to go, it’s time to work on your business’ natural positioning or SEO. In order to have a better position in Google, it is necessary to keep your website “alive” and the best way to do this is to add content regularly. The best way to create content for your pages quickly and easily is through blogging. Thanks to this, you can tell your community and your customers about everything related to your business.
3. Communicate with your customers through email marketing campaigns
Email marketing is still the number one means of communication. Newsletters, promotional offers, private sales, event invitations, thank yous, birthdays, there are many opportunities to communicate with your customers, especially take advantage of the data you have as you can reach a high degree of customization.
4. Maintain direct contact through SMS marketing
To complete the email communication, it may be interesting to use a more direct channel. A Digital Marketing Agency Dubai UAE is the ideal agency to assist you in this situation so that you are not left behind. The goal is to communicate with your customers quickly and ensure that they will get your message. With the almost total insertion of cell phones, a direct method like SMS is 98% read within 5 minutes of sending. This means that mass texting constitutes a very useful channel to send relevant information.
5. Find and encourage your community on social media.
The last method in this article: encourage communities on social media. It is the ideal channel to group your customers and exchange information with them. Facebook, about to reach almost 2 billion users, constitutes an advantage to be recognized, acquired and retained. It is an instant way to engage with your followers for feedback.