As a small business owner, you’re always looking for new business marketing ideas. Have you considered creating branded promotional products? You can put your logo and a small marketing message on these products to increase your brand awareness and generate more leads.
But what types of items are good for this type of marketing strategy? Are some better than others?
In truth, the answers to these questions depend on the type of business you operate, your funding, and your target market. We can help you sort out the details.
Keep reading for four promotional product ideas to get you started.
While clothing can be some of the more expensive promotional product ideas, they are often the most effective and sought after. Simply put, everyone likes getting new clothes.
By offering clients and customers free t-shirts, jackets, and sweatshirts, you can ensure you’re logo is getting out into the public where it will receive more publicity.
We recommend adding something to the design that will provide people with a better idea of what your company does. Just seeing your logo may not provide enough incentive for them to look into your brand.
- Beverage Containers
Cups, mugs, and water bottles can serve as some of the best promotional products. To ensure the consumers who receive these promotional product ideas actually use them, you might need to step up the quality factor.
Free or not, most people won’t use a low-quality mug or water bottle by choice. Conversely, if you hand out a free, high-quality coffee thermos with your logo plastered on it to a customer, they’ll be more likely to use it at work where their co-workers will see it.
If you’re looking for affordable promotional product ideas for your marketing strategy, try putting your logo on various kinds of office stationery. Things like pens, pencils, staplers, mousepads, and pencil holders are inexpensive, yet highly practical.
Handing these types of products out to your customers and clients is a great way to increase your brand exposure. Check out this logo creator app if you need help designing the perfect logo to put onto your promotional products.
Lastly, let’s talk accessories. Everyone loves adding unique touches to their style with well-designed accessories. This includes hats, beanies, scarves, sunglasses, bracelets, necklaces, and more.
These types of promotional product ideas are endless. When creating accessories with your logo, make sure you’re thinking about aesthetics. If you want the recipients of these products to wear them in public, they must feel like it accentuates their style.
The best part about this company marketing strategy is that it’s incredibly affordable. By shopping through the right product developer, you can find great deals on bulk orders.
Looking for More Promotional Product Ideas?
Do you have some promotional product ideas in mind that will elevate your business status in the community? We hope our article provided you with the inspiration you need to make it happen. And remember, you don’t have to stick to just one category of promotional products.
For more marketing techniques or business advice, don’t go anywhere. Check out some of our other articles while you’re here to find more Infomation on how to make your company thrive.